Core values are essential for every company. Your company’s core values will fuel its identity and its culture. A company without core values is like a ship without a rudder. Core values should be the guidelines for every decision made in your company, including hiring and firing. If you hire someone who does not align with your company’s core values, you are making a big mistake. Finally, when your core values are established, your clients and customers will have a clear understanding of mission and purpose. Here are 3 tips that will help you develop your company’s core values.

 1. Define Your Personal Values

Before you develop your company’s core values, look at your personal values. Because you are the leader, your company’s core values are an extension of your own. You would not want to work somewhere that has values you don’t believe in, right? So why lead a company whose core values are not defined? Take time to define your personal values and mirror it for your company.

2. Create A Vision and Mission Statement

It is essential to create a vision and mission statement for your company. Your vision statement summarizes the roadmap for where your company is going. Your mission statement lets employees and customers know your company’s purpose. By having well-defined vision and mission statements, the values needed to support them will be easily identifiable.

3. Establish an Image

It’s necessary to establish an image for your company. You need an image that makes you stand out from your competition. As you mold your company’s image, your core values will begin to form. Perhaps you want your company to be the most innovative in its line of work. Well, now you’ll begin to see innovation as one of your company’s core values.

Once you’ve developed your core values, share them with your team. It’s important that they know and understand your company’s culture. Your core values identify the culture of your company. Your team’s daily focus on your company’s core values will help you lead your company to success.



Jeff Ruby

Jeff Ruby

Founder of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.