Up until now, most of my podcasts have been focused on leadership. Starting with this one, I will return to my roots and highlight the traits and skills of effective sales people. I trust that this series will be helpful to you and your organization as you look to grow and expand your business.

The mark of a RedRock trained sales professional is their skillful ability to persuade, negotiate, collaborate and quickly build trust along the RedRock Strategic Sales Path.™ While many believe sales skills are innate, those who possess a high-level of perseverance in order to continuously improve know otherwise. In fact, these skills are developed over hours of planning, training, reinforcement and experience.

In this podcast I discuss why 30-second commercials and elevator speeches are the old way of introducing yourself. Even though they are effective in branding, they don’t inspire and engage others. Inspiration and engagement are built on the foundation of an emotional connection.

There is a new way of creating an emotional connection. Once you learn it, you’ll are ultra effective in instantly engaging your prospects. Either before or after you listen to the podcast, I suggest downloading the FOMO Statement Maker.