In this podcast I work through the second stage of The RedRock Strategic Sales Path: Discovery. I discuss how to integrate age-old knowledge with modern sales techniques that will help your prospects make quick, non-analytical decisions using their own built-in short cuts.

As a salesperson it’s important to understand that not every prospect is qualified to be a client. For this reason, it’s important that they discover this before you make a proposal. It is important to uncover problems. However, proposals for solutions based solely on problems uncovered are incomplete. Until there is an emotional connection, a sale will not happen.

A few things to remember during the Discovery stage of The RedRock Strategic Sales Path:

  • Be interesting by being interested.
  • Gather information from prospects while making an emotional connection.
  • Ask questions that will uncover the prospect’s budget and decision making process.
  • Arrive as a solution provider, ask questions as a consultant and finish as a trusted advisor.

There is a ton of information about RedRock Sales Training on our website. Also, if you want to view the card trick that I mention in this podcast, click here.

If I can be of any help to you or your organization, please don’t hesitate to contact us!

Jeff Ruby

Jeff Ruby

Founder & CEO of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.