In this podcast, I interview Doug Bishop, Chief Executive Officer of MMA-Bouchard Region. Doug is a level-5 leader with an intentional approach to developing people, raising up leaders and building a culture.

No matter what your company does, if you’re going to get people to buy in and identify with what you provide, your team must learn to communicate from the inside out. This will prove that your intentions match your actions, and it’s how your clients and potential customers will ultimately learn to trust you. Through our conversation, you’ll learn how important it is for a leader to develop a loyal following. When you do this successfully, you’ll create a personal connection between what you do and how you deliver your product or service.

Due to the furious pace of change, leaders today have less time to gain their followers’ trust. Tune into this podcast to learn what you can do to keep their attention, motivate them and continuously point them to a more positive future. What we are really talking about here is having the utmost integrity. Without it, you won’t build trust. And without trust, your culture will not be clearly defined.