8:00 – 10:00am

Systematic Foundation

The mark of a RedRock trained sales leader is their skillful ability to persuade, negotiate, collaborate and quickly build trust along The Strategic Sales PathTM. While many believe sales skills are innate, those who possess a high-level of perseverance in order to continuously improve know otherwise. In fact, these skills are developed over hours of planning, training, reinforcement and experience.

During this session, you will learn that 30-second commercials and elevator speeches are the old way of introducing yourself to prospects. Even though they are effective for letting people know what you do, they don’t inspire and engage others. In order to inspire and engage, you must be different. You can do this by learning to communicate by leading with why as opposed to what.

You will learn to:
  • Engage prospects in a conversation in order to get them interested in what you can do for them.
  • Strategies that prospects use to make prospects believe their interested when they are not.
  • Create a plan 1-Page Sales Business Plan for predictable success.


Location: RedRock Leadership – 8184 Woodland Center Blvd., Tampa, FL 33614

Register for this session:

Jeff Ruby

Jeff Ruby

Founder of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.