When you’re in the process of reviewing potential candidates, it’s easy to fall prey to common biases, especially when you rely on resumes and interviews. According to a study by Michigan State University, employment interviews are only 14% accurate, and yet 90% of all hiring decisions are made from interviews.  So how do you select the best candidate to serve your company and ensure tangible results that elevate your brand and mission as an organization?

Some of the most commonly overlooked factors in the hiring process are a candidate’s competencies, or soft skills. For many jobs, soft skills are as important as technical skills in producing superior performance. In fact, soft skills are often transferable to different jobs, whereas technical skills are usually more specific.

Let’s say a candidate you’re considering has been using your CRM system for most of her career. In the short term, you may be confident that she understands the functionality of the system. Perhaps even she’s developed mastery of the system. She can run a query, invoice a customer and import/export data. However, do you know if she has developed personal accountability, a measure of the capacity to be answerable for personal actions? Does her problem solving ability require further development as she anticipates, analyzes, diagnoses and resolves problems? What about her flexibility? How agile will she be in adapting to change if the company were to switch CRM systems, and does she posses the initiative in learning and implementing new technologies that comes from having the well developed skill of continuous learning?

By identifying the soft skills that will make a person excel in a specific position within your company, you will help ensure proper job fit. Your employee will shine, and when she shines, that resonates throughout the organization, and your customers will see it too.

RedRock Leadership believes growing companies by growing individuals. We also believe in challenging the status quo in everything we do. RedRock Leadership provides world class training and coaching to entrepreneurial minded sales and business leaders.

For more information contact us at training@redrockleadership.com or call our office at 813-885-5097.

Jeff Ruby

Jeff Ruby

Founder of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.