You’re going to love this interview with Nicole De Falco, Co-Founder and CEO of Upsurge Advisors. She is high-energy, fast paced, engaging and incredibly talented. For the last 29 years, Nicole has transformed leaders’ lives through learning. 

Nicole has a knack for combining brain science, purposeful practice, and gameful engagement to ignite a change in behavior. By aligning development strategies with company objectives, the solutions she designs, and often facilitates, improves performance to propel businesses forward.

She also loves the art and science of learning. She enjoys creating fun, challenging, effective facilitated, self-paced, and blended learning. Nicole’s secret sauce is a mix of neuroscience, narratives, and playfulness that produces rich learning journeys. Learners enjoy, engage, and get equipped through discovery, play, practice, reflection, feedback, and immediate application. She believes serious learning happens when we don’t take ourselves so seriously!

Nicole has been involved in all aspects of performance improvement consulting including training development, sales, marketing, and delivery. Having led an instructional design department and served as a Vice President on the executive team of an international sales training firm, she understands and can speak to executive level priorities and expectations.

Nicole graduated from Northwestern University with a Bachelor of Science in Speech, and received her MBA from the University of Chicago’s Booth School of Business.

You can connect with Nicole on LinkedIn at:

Go to to learn more about Nicole and her firm.

Jeff Ruby

Jeff Ruby

Founder & CEO of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.