The way we communicate with one another and the words we choose are vitally important. When we think of verbal communication, we often think about choosing the right words. However, it’s just as important to avoid using the wrong words. As research conducted by TTI Success Insights found, certain words can stop communication all together. These words cause both our minds and mouths to close. In this post we will summarize TTI’s research findings and provide tips to help you better communicate with different behavior styles.
The same word can be said to several people and evoke different emotions. TTI found that whether a word is evocative depends on a person’s behavioral style. TTI used DISC in its research.
is a behavioral style analysis method based on the following assumptions:
- There are four basic behavioral styles.
- Each style has its own characteristic strengths and weaknesses.
- A person’s dominant style influences the way they act.
- Understanding and adapting to the behavioral styles of others helps to create effective personal and working relationships.
The four primary behavioral styles comprising DISC are Dominance,
Not a surprise, TTI’s research found that the types of words that shut down communication differ for each behavioral style. The following are examples of words and phrases to which individuals in each behavioral style reacted negatively.
- Dominance: frequent interruptions, follow directions, and in my opinion
- Influence: same for everyone, sophisticated, and requires study
- Steadiness: substantial change, innovative, and play to win
- Compliance: clever, educated guess, and experimental
TTI also studied which behavioral styles displayed the most avoidance to evocative words. Individuals with the Dominance style reacted negatively to the words to avoid for every behavioral style. However, they avoided the words of the three other styles more strongly than their own. People with the Influence and Steadiness s
Trigger words can set the tone and outcome of a conversation. Since first impressions become lasting impressions, conversations may never move beyond first impressions when these words are used. Therefore, here are some things to keep in mind when communicating with people of different styles. Pay the most attention to your word choice when speaking with people with the Compliance style since they react most negatively to the largest number of words. Use influencing words when speaking with Dominance style individuals. They are the most easily upset and most difficult to deal with when trigger words are used.
Being self-aware and aware of others will help you avoid trigger words and use good communication skills to build strong relationships.
Founder of RedRock Leadership