Biography

Jeff Ruby is a follower of Jesus Christ. He, and his wife Tracey, have been married for 28 years and have two beautiful daughters and a son-in-law. Though he attended church regularly growing up, it wasn’t until January of 2005 that Jeff was saved by grace through faith when he clearly understood the gospel of Jesus Christ, repented of his sins, and trusted him as his Lord and Savior.

Jeff desires that his light shine before others so that they may see his good works and give glory to his Father in heaven (Matthew 5:16). To that end, he currently leads a lunchtime men’s Bible study on Monday, Wednesday, and Friday via video call. In addition, he frequently teaches at Covenant Life Church, where he and Tracey are members. Jeff and Tracey have also led several short-term mission trips to Paraguay and Guatemala. In addition, he has mentored and discipled many young high-school men that he met while leading Sunday school and coaching baseball.

Professionally, Jeff is committed to helping entrepreneurs and emerging growth business owners become stronger leaders. In February 2022, he is expected to gain his certification as an EOS Implementor for EOS Worldwide. He is also the author of RedRock Leadership: Transform Your Company Culture and Unleash the Potential for Exponential Growth, a book he wrote after he developed a game-changing strategy for dynamic business growth and leadership for RedRock Leadership, a company he founded in 2010.

Jeff’s personal testimony and real-life stories of business success and goal achievement while facing unique challenges has helped transform sales teams, leadership teams, church groups, sports teams, educators and teen camps through keynotes, breakout sessions and various training venues in many parts of the world.

Jeff is a graduate of the University of Akron and is pursuing an MA in Christian Ministry from Southeastern Theological Baptist Seminary. Jeff and Tracey live in Tampa Florida with their dog, Rosco. Jeff enjoys being with his family, playing baseball, and traveling.