Jeff Ruby

Founder & CEO

Summary Biography

Jeff began his business career in his hometown, earning a degree in Business Administration at the University of Akron. After graduating, Jeff created a successful career in sales—in one case, increasing a company’s sales by 800% in only four years.

He leveraged his sales record into his first business (which he ultimately sold for profit), The Ruby Group, which focused on training sales teams across the country. In addition to sales training and leadership, Jeff’s extensive experience includes marketing, business strategy, job costing and profitability analysis.

In 2010, Jeff started RedRock Leadership, a company with a game-changing strategy for dynamic business growth and leadership. A compelling speaker, Jeff continues to inspire not only his clients but business leaders across the country, incorporating stories from his own experience as well as his love of baseball and coaching. He also hosts the RedRock Leadership Podcast.

Jeff and his wife, Tracey, have successfully raised two beautiful daughters and currently reside in Tampa Florida with their dog, Rosco. Follow Jeff and RedRock at, on Facebook @RedRockLeadership, or on Twitter and Instagram @RedRockLeader.


Jeff has built a reputation as a dynamic and inspiring speaker who calls upon stories from his personal experiences to help companies improve and individuals overcome the challenges that keep them from accomplishing their personal goals.

He is known for bringing a high level of energy and motivation, making the kind of impact on his audience that leads to necessary and permanent change.


Jeff has worked with clients from across numerous industries. These clients are located all over the world and have included everyone from sole practitioners all the way up to Fortune 500 companies.


Jeff graduated from The University of Akron with a Bachelor of Science in Business Administration.

Professional Experience

Much of Jeff’s success correlates with his diverse experience in business. In addition to starting and selling companies, he’s held key leadership positions, led sales teams, developed marketing programs and facilitated strategic business planning sessions. These experiences have given him an unrivaled understanding of how businesses work and, more importantly, what makes them succeed.

Jeff began his career in leadership heading up the Service Sales Division for The Geopfert Company, an Ohio-based mechanical contractor. In the first three years, he sold 219 new service agreements and brought in 130 new commercial and industrial accounts.

He then transitioned to Illumetek Corp, a national lighting management company. There he developed marketing programs and cultivated relationships with large national accounts. He also established provisions for customer management, job costing and profitability analysis for the company’s retrofit and service division.

After helping Illumetek’s sales increase by 800% in only four years, Jeff moved forward and founded The Ruby Group. There he led his staff in training sales teams for hundreds of companies spanning various markets across the country. After turning The Ruby Group into a profitable business, Jeff sold the company.

In 2010, Jeff founded RedRock Leadership. His contributions had a direct impact on the companies RedRock serves.

  • Increased sales and profitability
  • Growth and development of future leaders
  • Clarification of strategic intent and direction
  • Increased effectiveness of leadership teams
  • Cultural change in the midst of rapidly changing market conditions


All of this is accomplished through the programs he has created, which include:

  • Leadership development
  • Client service and sales training
  • Sales management performance
  • Sales process and skill development
  • Strategic planning and strategy development



RedRock Leadership: Transform Your Company Culture and Unleash the Potential for Exponential Growth 

Jeff’s book provides tools, strategies, and step-by-step exercises from RedRock Leadership training programs used by hundreds of companies worldwide. 

Just because you are part of leadership doesn’t mean you are a leader. Redefine what it means to be a leader with Jeff Ruby’s authentic and insightful keys to collaborative leadership… and forge the path to success in business and in life.