What is the difference between leadership and management? It’s a question everyone is asking. Type it into Google and you’ll receive just over two hundred million results. If you ask me, I’ll tell you that leadership is conceptual, management is tactical and there’s a strong demand in today’s culture for great leaders.

How do you become a great leader? I think one of the best places to start is with clearly defining your company’s core values. Your core values are derived from your fundamental beliefs. They are guiding principles that shape your character and guide your actions. Core values will help you separate right from wrong; they will help you determine if you are on the right path in leading others. They give business owners and leaders a foundation from which to lead, and give their team a guiding star to assist them in making the best choices for themselves and the business.

I think defining three core values is all any company needs. In this podcast, Lead Don’t Manage, I share practical ways to define your company’s core values – and let you know why you don’t need to put trustworthiness and honesty on the list. I also talk about how to share the core values with your team, and how to approach someone who’s not committing to those core values. Listen today and let me know if you want more information on how to grow as a leader.

Jeff Ruby

Jeff Ruby

Founder & CEO of RedRock Leadership

During the course of his professional career, he has worked in organizations ranging in size from a sole practitioner to Fortune 500. Included in his experience are roles in starting and selling companies, sales and sales management, training and development and executive coaching.

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.