A company’s culture embodies how employees interact and work together. Establishing and protecting your culture is a crucial aspect of growing your company. A decision to define that culture is a personal decision, and it’s going to look different for everyone, but it is equally as important no matter the industry you work in. That’s why I asked Aaron Nursey, President of Direct Componentsto join me on the RedRock Leadership podcast. Aaron started his company in 1998, and I’ve known him for about four years. Working together, we’ve seen his company culture transformed in a powerful way, and I wanted him to share the behind-the-scenes of that process.