It could be said that when selling in the “new normal” we are working without a safety net. Fluctuating markets, nervous buyers, and a general distrust of sales people abounds. In these tough days of selling how can anyone feel safe?

It comes down to one simple solution: The Sales Process. The process you use to sell is more important than your personality, your product knowledge, and your ability to persuade. All of these things, if done apart from a process, are haphazard and sloppy attempts at success.

We trust our doctors. They can diagnose us in one glance yet they adhere to a process that ensures a right diagnoses each time. We trust that they, as our care takers, will use a proven process and also apply their expertise. As sales leaders we cannot defy our process in light of our abilities or experience.

If you do not have a proven sales process then that is where to begin. If you do have one, but fail to execute on it, then it is time to hit the practice field. For those sales leaders who are using the process and reaping the benefits….press on.


At RedRock Leadership we believe in growing companies by growing individuals. We also believe in challenging the status quo in everything we do. Our mission is to help individuals and companies achieve their professional, financial and personal goals. We provide non-traditional sales and business training along with on-going coaching and reinforcement. All of the training we provide incorporates the principles associated with Emotional Intelligence.

Other services we provide include: job benchmarking & talent acquisition, keynote presentations, behavior/motivator assessments, EQ assessments and 360 leadership assessments.

The RedRock Team

The RedRock Team

RedRock Leadership is a sales training and leadership development company committed to growing companies by growing individuals through on-going training infused with the competencies of emotional intelligence.